Our capabilities
End‑to‑end E‑commerce capabilities.
Eight connected capabilities for assessing, building and improving online commerce operations.
01E‑commerce, Brand Development & Store Operations
Brand strategy, storefront technology, catalogues, order operations and customer experience.
We own and develop more than eight in‑house brands across several product niches. Our work covers retail strategy, positioning, naming, visual identity, product strategy and customer experience. We build and operate Shopify and WooCommerce stores, develop and maintain catalogues, and manage website integrations and analytics. We monitor orders, coordinate fulfilment, maintain inventory visibility and improve store operations.
Product Sourcing & Supply Chain
Suppliers, Procurement & Sourcing
We evaluate suppliers and assess product quality and commercial viability. We negotiate purchasing terms, coordinate procurement and manage order operations to support reliable product availability and fulfilment.
Brand Partnerships & Authorised Reselling
Brand Partnerships & Third‑Party Reselling
We work with manufacturers, brands and authorised distributors to explore wholesale purchasing and distribution arrangements. For third‑party branded products, we review approved online retail channels and the requirements for compliant listings.
Paid Media & Performance Marketing
Google, Meta, TikTok & Pinterest Ads
We plan, launch and optimise campaigns across Google Ads, Google Shopping, Performance Max, Meta Ads (Facebook and Instagram), TikTok Ads and Pinterest Ads. We handle audience targeting, test creative and track conversions. Campaign analysis guides how we optimise customer acquisition.
Affiliate Marketing & Commercial Partnerships
Affiliate Marketing, Creators & Commercial Partnerships
We develop affiliate programmes and commercial partnerships with publishers, content creators and other relevant partners. The work covers commission structures, promotions and partner onboarding, as well as referral tracking and campaign performance.
Payment Operations & Transaction Reconciliation
Customer Payments, Refunds & Transaction Reconciliation
We coordinate payments across our e‑commerce stores. This includes integrating payment service providers, monitoring transactions, reconciling sales and tracking payouts. We also coordinate refunds and match customer orders to payment and settlement records.
Financial Planning & Cash Flow Management
Cash Flow, Budgeting & Supplier Payments
We track revenue, advertising spend, operating costs, supplier invoices, payment processing fees and expected settlements. These records inform cash flow forecasts, supplier payment schedules and the working capital allocated to inventory, marketing and day‑to‑day operations.
Customer Experience, Fulfilment & After‑Sales Support
Order Fulfilment, Delivery & After‑Sales Support
We coordinate the customer order journey: confirmations, shipping and delivery follow‑up, enquiries, returns, refunds, complaints and after‑sales support. We work with the relevant suppliers and fulfilment partners to support reliable service and keep customers informed.
